AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Music and Podcasts Apps on iOS in Australia
A look at the Q4 2023 performance trends for the top iOS music and podcasts applications in Australia, revealing user engagement and download data.
As the year 2023 closed, the Australian market saw varied performance among the top music and podcasts applications on the iOS platform. Sensor Tower provides a snapshot of the trends observed in downloads, revenue, and active users for these leading apps during the fourth quarter.
YouTube Music experienced a noticeable increase in weekly revenue, peaking at $120K in late November and maintaining a level above $100K for most of the quarter. Downloads showed an upward trajectory, climbing to 12K by the end of December. Weekly active users peaked at 845K in early December, but dipped to 745K by the quarter's end.
For SoundCloud: Discover New Music, revenue remained fairly consistent, ranging around $55K to $67K, with a slight uptick towards the end of November. Downloads saw a high of 7K in late October, with weekly active users starting at 860K and ending the quarter at 766K, indicating a slight decrease in user engagement.
TIDAL Music: HiFi, Ad-free showed more modest figures in comparison. Revenue fluctuated, ending the quarter at around $13K. Downloads had a spike in late November, reaching over 700, but active users remained in the low thousands, concluding at 4.7K.
TuneIn Radio: Music & Sports maintained a steady revenue range from $7K to $11K throughout the quarter. Downloads varied slightly, with numbers hovering around the 700s. Weekly active users showed a marginal increase, finishing the quarter at 1.5K.
For more insights into the performance of these and other applications, Sensor Tower's comprehensive data provides a deeper dive into the trends and user behaviors in the digital marketplace.